BR Research - Automobile

Rage against the machine

Rage against the machine

Last week, e-commerce giant Amazon announced it would re-train a third of its US workforce under an “Upskilling 2025” initiative. Arguably, the company wants to...

Not with a bang, but a whimper!

Not with a bang, but a whimper!

Automakers have been raising prices as if cars were chicken, probably hoping it would not hurt genuine demand as if wishes were horses. The fact...

Electric dream

Electric dream

The world has quickly jumped on the proverbial electric vehicle (EV) bandwagon, convincing the less developed economies to also pursue such a novel endeavor as...

Commercial Vehicles’ remarkable nosedive

Commercial Vehicles’ remarkable nosedive

Sales for light and heavy commercial vehicles have fallen sharply in the past eleven months compared to last year (and a few years before that),...

In a loop!

In a loop!

What seems now to be a fortnightly affair—and following Honda’s price hike of up to Rs425,000—Suzuki and Indus Motors have also raised prices for a...

The car pricing game

The car pricing game

That the first automaker to raise prices after FY20 budget was tabled is not Suzuki or Toyota, but Honda, comes as a surprise. The budget...

Cars: celebrating mediocrity

Cars: celebrating mediocrity

For decades, Suzuki Mehran and Bolan have been ridiculed by local car buyers and enthusiasts for their sub-standard quality (in the built, the features—comfort, safety,...

Autos: ready, set, stop!

Autos: ready, set, stop!

Even as Suzuki’s Cultus and Wagon-R show a strong resilience to changes in prices (up), disposal incomes (down) and cost of financing (up), the combined...

Autos: For whom the bell tolls

Autos: For whom the bell tolls

Whether you are an Ernst Hemingway fan or a Metallica devotee, you will get the reference. The bell is tolling for the automotive sector! There...

Auto reset

Auto reset

The industry wide lull that has settled in the automotive industry has now spread to its two and three wheeler counterparts as well, with sales...

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