BR Research - Automobile

Atlas Battery needs juice!

Atlas Battery needs juice!

Atlas Battery (PSX: ATBA) part of the renowned Atlas group and supplying to its dominating associates in the automotive business, the likes of Honda Atlas...

Al-Ghazi: just about managing

Al-Ghazi: just about managing

The outgoing year has been tough for the automobile industry. Demand for tractors has radically come down as agriculture output of major crops and demand...

If numbers could talk…

If numbers could talk…

… they would be weeping. Austerity is not good for anyone, least of all manufacturing businesses as consumption declines and therein, demand explores new bottoms....

Breaking the camel’s back

Breaking the camel’s back

If car makers were not worried before, they should be now, as volumes have plummeted for Honda, Toyota and Suzuki alike. The recent price increases...

Automobiles: eating humble pie

Automobiles: eating humble pie

In the past year, commercial vehicles have had a sorry run. Together with tractors, they used to hold about 36 percent share in total automobile...

Exide: slipping into losses

Exide: slipping into losses

In its marketing year ending Mar-17, Exide’s gross margins had grown from 15 percent in 2015 to 20 percent and the company was on a...

Hino: Hanging by a thread

Hino: Hanging by a thread

This is not a good time for commercial vehicle assemblers as demand has plummeted over the last year or so as the country’s macro fundamentals...

Atlas Honda: still in the lead

Atlas Honda: still in the lead

One thing is for sure, market leader Atlas Honda (PSX: ATHL) is going nowhere. The company’s market leadership has shown no sign of fatigue despite...

Honda and Suzuki: Sophie’s choice

Honda and Suzuki: Sophie’s choice

Honda Atlas Cars (PSX: HCAR) and Pakistan Suzuki (PSX: PSMC) couldn’t be more different, even though they are two of the only three major car...

Anatomy of a car buyer in 2020

Anatomy of a car buyer in 2020

Consider these facts. Fact 1: in FY19, over 200,000 people bought locally assembled cars. This of course is down roughly 4 percent from last year,...

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